Promotional products, also known as Ad Specialty, is it something your business should be doing?
Businesses need a cost-effective means of reaching out to more potential customers. Promotional products are a low-cost marketing methods to drive customers in your direction. Even well-established global players use this marketing strategy and here’s why.
In the U.S., 8 out of 10 consumers keep up to one to 10 promotional products. 6 out of 10 such consumers keep promotional products with them for up to two years. 85% of people do business with the advertiser after receiving a promotional item.
31% of the U.S. consumers own a promotional bag. 89% of consumers can recall the advertiser even two years after receiving a promotional product. 63% of consumers, potentially give away their promotional products to others, when not needed. That means there is another opportunity for your brand to reach others. 94% of people remember where they received a promotional product gift. 83% of consumers like to get promotional products that has an advertising message.
As if that was not enough reason, promotional products have been in use as a cost-effective marketing tactic for years. It draws people’s attention and interest to your business. It is a powerful way to achieve your marketing goals with the greatest returns.
A few things to keep in mind, is for you to give out high quality items that people use on a daily basis. Items, that are associated with your business or service, can deliver more impact. These gifts may be pens, calendars, mouse pads, umbrellas, water bottles, lip balms to name just a few. Mugs, in particular, are an effective advertising tool, as 57% of people were able to recall the advertiser on a mug. The products thus delivers a great value for your investment. The consumer will wear your gift of a trendy t-shirt design multiple times. Or, they will drink from your tea or coffee mug more often.
So how do you start? What items do you purchase? How do you brand them? You can begin your product search at signaturegraphics.com by clicking on “Ad Specialty Promotional Products”, or call our team members and we will search for you.
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